Overview
As Triangle MLS expanded beyond the Triangle region and reached over 16,000 subscribers, its identity no longer fit. The organization needed a bold brand strategy that reflected its mission: breaking down barriers in real estate. Guided by the idea that "doors are made for opening," TMLS rebranded to Doorify MLS. The organization repositioned as a customer-first leader ready to connect with more members, consumers, and communities across North Carolina.
Partners: Agency McKenna
Logo and Brand Design
The new Doorify MLS logo is a modern expression of openness and connection. Inspired by the brand’s mission to remove barriers in real estate, the design features a clean, geometric mark that subtly echoes a doorway—symbolizing access, progress, and possibility. Paired with a confident, contemporary wordmark, the logo reflects DoorifyMLS’s evolution from a regional MLS to a forward-thinking leader serving communities across North Carolina.
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Brand Launch Campaign
DoorifyMLS needed a brand voice that truly connected with consumers—highlighting the emotional value of home. To bring this to life, a lifestyle-driven digital campaign was developed using storytelling content, compelling visuals, and targeted email marketing.
The goal: create approachable, engaging marketing that builds lasting relationships.
Results
The rebrand and campaign delivered clear, strategic momentum. With a refreshed brand presence and an improved digital experience, the client saw a noticeable increase in engagement from both new and returning subscribers. The updated messaging and creative approach helped strengthen their position in the market, driving more meaningful interactions and higher-quality leads.