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Overview
Perlis Medspa & Wellness Center is a medical spa focusing on inner and outer beauty. PWC values natural medicine remedies that are comprehensive and convenient.
Perlis Wellness Center proposed an updated logo and website to revamp their brand. PWC needed visuals that were a better representation of their brand identity.
Approach
The practice was formerly named Perlis Wellness Center but it was recently changed to Perlis Medical Spa and Wellness Center. The new brand name is more sophisticated and descriptive of the services offered. I first garnered up a vision of the brand name in regard to typography and color scheme. Muted green and purple tones were chosen as well as a serif typeface. Dr. Cheryl Perlis' signature is also a part of the new logo. Cheryl is the owner of the practice and wanted to be organically represented in the logo design.
Approach
Perlis logo 2017
Perlis logo 2026
Results
The Perlis Wellness Medspa website was redesigned to better reflect a modern, client-focused brand experience. The update focused on a clean, elevated aesthetic paired with intuitive navigation, making it easier for users to explore services, understand treatments, and book appointments. Refined layouts, updated typography, and cohesive visual elements improved usability and strengthened overall brand consistency, creating a more engaging and streamlined user journey.
Website Design
Prototypes
Results
The refreshed Perlis branding and redesigned website created a more cohesive and elevated digital presence, strengthening brand recognition and credibility. A clearer visual identity paired with improved site structure enhanced the overall user experience, making it easier for clients to navigate services and take action. Together, the updates contributed to increased engagement, stronger brand consistency across touchpoints, and a more polished, modern impression for both new and returning clients
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